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Monday, September 25, 2006

Fashion Advice

I've just found Kathleen Fasanella's blog on fashion manufacturing, Fashion-Incubator. By that I mean clothing, and not the retail end of it. Still it has a lot of useful info for us, and makes for great reading. Do not miss the comments, she's got a group of experienced, thoughful readers.

So I'm skipping over the posts on things like 'paper patterns, soft or hard' (what does that even mean?) but there's lots of useful info for us all in posts like "How to get publicity":

If I were you, I would try to get as much local press as possible. Try to get local newspapers and publications to mention the fashion show to get better attendance. I would hire, or barter with, a photographer to take pictures of the show, and send those to local publications (along with a press kit) with the hopes that maybe it would fit in with a story they were running, or maybe they would be interested in doing a special piece on a local designer. In other words, crawl before you walk, walk before you run. If you're hand-making 42 pieces since January, you aren't even ready for the type of potential attention that editorial coverage from a publication like that could attract.


Another useful post is Advertising 101: Part 1:

There is only one purpose for advertising, and that is to result in a sale. I’m painting it with a broad stroke, but realize this: Advertising is the vehicle in which you send your message to your customers.


It's a long post on advertising, and contains lots of useful info on what to analyze first and what the various terms mean (marketing vs PR vs advertising).

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